LifePlans is a risk management and product development company providing third-party administration, specializing in all forms of LTCI products. It has successfully worked with insurers and health plans for 20 years, bringing many new companies into the LTCI market with innovative product offerings, superior risk management, and enhanced financial performance.

LifePlans has a history of leadership in the LTCI marketplace. The company:

• Introduced the concept of using Activities of Daily Living (ADLs) and standardized cognitive testing to measure eligibility for LTC insurance benefits.
• Developed the first national network of clinical assessors to service the LTCI industry and has assessed two million individuals.
• Developed new state-of-the-art risk management tools to improve financial performance.
• Developed and maintains a core of experts to support customers in the development of risk and care management practices.

LifePlans' clients include over 40 direct writers of LTC insurance, including eight of the top 10 largest individual writers, and four out of five of the top group writers. The company serves such organizations as Blue Cross/Blue Shield plans; health maintenance organizations; life insurance, Medicare supplement, and Medicaid providers; trade associations, such as America's Health Insurance Plans (AHIP); and foundations. It also serves Federal Government entities, such as the Department of Health and Human Services.